Direct Marketing is the shotgun approach for reaching your potential customers. With Direct Marketing, you send Letters, Post Cards, Flyer and Emails to a huge distribution list in hopes of reaching some of them. But in 99% of folks who will receive your post cards will not need your service or product.
In contrasts, Inbound Marketing helps your product or service appears on the 1st page of Google or Bing Search results. So, if you are looking for qualified tenants, you can indeed use Inbound Marketing and combine it with AdWords or Facebook ads to isolate your targets.
Your potential tenants are using Search Engines such as Google, Yahoo and Bing to search to find rental properties in Silicon Valley. So, why not develop a highly ranked website for your Rental Properties to reach thse tenants. You need to make certain your site is ranked as high as possible. And if you have done enough Search Engine Optimization on your website, you would appear on the 1st page of the Search Results.
To generate traffic to your website you will need to develop enough relevant content and publish it on regular intervals. Naturally we recommend WordPress as the blogging platform since the amount of Plugins, and Tools to help develop content is priceless. All you need is the zeal and the commitment to generate fresh and good content to attract readers.
Google wants you to use Adwords to buy advertising to be ranked higher, but that’s a very costly proposition like the Outbound Marketing. That is not to say that if Adwords don’t work. In fact, they do work, but the challenge becomes that the minute you stop buying the ads on these Search Engines, your Traffic will also grind to a halt as well.
Once you have attacted these tenants to your site, you can use a landing page to collect their contact infromation or set up appointments to show your Silicon Valley rentals.