Most of us know about Direct Marketing which is the shotgun approach where we sent Letters, Post Cards, Flyer and Emails to a huge distribution list hoping and praying that someone would respond. In fact, 98% or more of the folks targeted in Outbound Marketing care little about what we are offering. But Inbound Marketing, you are found as a results of a direct search or a referral link that bring the Buyers to your Products and Services.
The strength of Inbound Marketing is that , the searchers are the one’s that find you and if you are smart about you, it won’t cost you as much since you will be able to generate Organic Search Engine Traffic to your site. For Inbound marketing, your customers use Search Engines such as Google, Yahoo and Bing to search for a service or a product. And if you have done enough Search Engine Optimization on your website, you would appear on the 1st page of the Search Results.
To generate leads using Inbound Marketing you will need to develop enough relevant content and publish it online for search engines to pick up your content. Naturally we recommend WordPress as the blogging platform since the amount of Plugins, and Tools to help develop content is priceless. All you need is the zeal and the commitment to generate fresh and good content to attract readers.
Granted Google wants you to use Adwords to buy advertising to be ranked higher, but that’s a very costly proposition like the Outbound Marketing. That is not to say that if Adwords don’t work. In fact, they do work, but the challenge becomes that the minute you stop buying the ads on these Search Engines, your Traffic will also grind to a halt as well.
You can read about generating Inbound Marketing leads in our other blog using WordPress and Blogging. Also, feel free to share with us about your success.’